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Marketing and Web Design

Marketing and Web Design

 

Every business uses marketing for promotion. The Marketing program provides training in advertising, promotion, sales, entrepreneurship, and web design. Students will help operate and make important decisions about the student run school store. In addition, students will learn HTML, Dreamweaver, Photoshop, and WordPress to create and design their own web pages. Additional studies lead into introduction to visual merchandising, e-commerce, and small business management. Students are prepared to obtain entry-level jobs in marketing and other business-related fields as well as further their education at a post-secondary school.

  • TECHNICAL SKILLS

    • Strategies for owning a business
    • Retail sales and customer service
    • Using the Point of Sales system
    • Working with money
    • Marketing, merchandising, and advertising
    • Web page design
    • Inventory Management

     

    PROFESSIONAL SKILLS

    • Customer service
    • Communication
    • Teamwork
    • Computer experience
  • CAREER PATHWAYS

    • Sales and Retail Salesperson
    • Entrepreneur
    • Web Page Designer
  • CERTIFICATIONS

    • CSS Certification
    • HTML5 Certification
    • OSHA Certification
    • Forklift Operator Certification

     

    COLLEGE CREDITS

    College in the High School – Pennsylvania College of Technology

    • Enrollment is at the beginning of each semester to take one or more of the following courses in your CareerTech program. Must have a 2.0 GPA.
      • BWM 150 – Introduction to Web Page Development (3 credits)
      • HRT 113 – Social Media in Business and Society (3 credits)

    Program of Study (POS) Statewide Articulations, SOAR

    • CareerTech will produce the paperwork for each senior whether they are or are not eligible to be exempt from the following credits at the following post-secondary schools. More Information.
      • Harcum College – 9 credits
      • Lackawanna College – 9 credits
      • Pennsylvania Highlands Community College – 9 credits
      • Westmoreland County Community College – 9 credits
    • The following may be pending renewal and may or may not be offered by May 2025.
      • Commonwealth Technical Institute – 9 credits
      • Harrisburg Area Community College – 3 credits
      • Montgomery County Community College – 9 credits
      • Mount Aloyius College – 9 credits
      • Pittsburgh Technical College – 12 credits

    Direct Articulations

    • Academy for Media Production – $2000 tuition credit
    • Hagerstown Community College – 1 to 4 credits
      • Must complete FCCTC Marketing/Web Design program
      • Must complete MGT 104-Marketing with a “C” or higher
    • Saint Francis University, Francis Worldwide – 6 credits for an Associate’s degree, 12 credits for a Bachelor’s degree.
      • 25% tuition reduction

     

  • PROGRAM REQUIREMENTS

    • Business math
    • Ability to count money
    • Enjoy working on a computer and learning different software

     

    UNIFORMS

    A CareerTech blue or gray t-shirt is required. In addition, the following CareerTech items may also be purchased: Sweatshirt, zip fleece, flannel, hooded sweatshirt (no strings), or ¼ zip sweatshirt. Uniforms may be ordered online or purchased at the school store.

     

    OUT-OF-POCKET COSTS

    School Uniform

     

    WHAT ELSE TO KNOW

    Students should enjoy working on a computer and learning different software. The ability to be a team player and communicate with customers is essential.

Sue Mills

Ms. Mills received bachelor degrees in Marketing from Penn State University and Business Education from Shippensburg University. She also has a master’s degree in Education from Wilmington University. Her industry experience includes owning her own web design company. She contributes over 15 years of teaching at CareerTech.

A woman in a purple shirt and a black vest poses for a photograph